Form follow functions -- it doesn't always work. I've personally enjoy looking at my speakers. Since post of the time your staring right at it, its important. I guess they do say you should close your eyes to get the focus or to turn off the lights. I guess that'll work. I hope that's in the instruction booklet.
http://www.avrev.com/home-theater-loudspeakers/speaker-systems/ambiance-acoustics-super-cubes-review.html
